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Is Your Ketchup Thick? The Undeniable Power of a Reframe
It's All About the Reframe Marketing, as with so many things in life, is about perspective. I remember earlier in my career while I was...
jon wise
Jun 12, 20244 min read
Fundraising as Marketing: A Strategic Approach for B2B SaaS and Tech-Enabled Startups
Introduction: In the high-stakes arena of B2B SaaS and tech-enabled services, securing investment is as critical as it is challenging....
JWC Team
Jan 18, 20245 min read
DeepMind co-founder Mustafa Suleyman "We've hit 'peak hype' of the AI revolution" - World Economic Forum CNBC Interview
Mustafa Suleyman is a notable figure in the field of artificial intelligence. He co-founded DeepMind Technologies, an AI lab in London,...
JWC Team
Jan 17, 20247 min read
Why We're Treating Our Website Like a Product
The Case for Building In Public *Note: When a significant change is made to the site, the change log below and publish date of this post...
JWC Team
Jan 1, 20243 min read
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