CellPort x JWC
CellPort is a B2B, Software-as-a-Service (SaaS) platform that helps modern laboratories handle the complexity of working with cells.
Client Mission
CellPort’s mission is to streamline and accelerate the cell manufacturing process through innovative software and hardware solutions.
Through the development of regenerative medicine, gene therapy, cell therapy, and other cell-based medical technologies, many pharmaceutical or biotechnology companies that engage in cell culturing, cell banking, and cell storage are still using paper notebooks and simple, unprotected spreadsheets to store lab data and manage daily operations, including resources, equipment, and personnel.
THE CHALLENGE
CellPort 3.0 – a third iteration of the all-in-one lab management platform – was dated to release Q4 of 2023.
Internally developed and validated in contract research organization Absorption Systems, the team at CellPort knew there was market fit for their platform, but lacked visibility into their target audience and competitive landscape.
The team also needed a new and improved brand that reflected the upgraded nature of their latest solution.
THE SOLUTION
To prepare for CellPort 3.0’s launch, CellPort engaged the team at JWC to develop customer personas and elevate brand value with a high-quality, content-driven approach. After initial discussions, JWC delivered a project proposal and roadmap that included clear timelines and transparent pricing for the following services:
Brand Refresh
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Ideal customer personas, including roles, business needs, and pain points.
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Visual identity, logos, colors, iconography, typography, animation, and guidelines.
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Brand messaging, including mission, vision, values, brand tone + voice.
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Website, high-performing + SEO-friendly
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Sales collateral, sales decks, one-pagers, FAQs, and more
Omni-Channel Content + Video Production
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Video series, product demos, brand introductions, and leadership-driven content.
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Blogs and articles, white papers, thought leadership, and gated reports.
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Email newsletter, including industry news, product updates, and personalized messages.
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Social media posts, copy + graphics for LinkedIn, Instagram Reels, X, and Facebook.
Ongoing Paid Ads + Organic Lead Generation Campaigns
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LinkedIn Ads + InMail Campaigns
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Direct response sales letters + targeted emails
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Landing pages + conversion optimization
RESULTS
With the support of JWC, CellPort kicked off several targeted marketing campaigns to generate excitement and pique interest ahead of the CellPort 3.0 launch. As a result, CellPort experienced a steep increase in qualified leads to their sales team.
Make the most of your launch date with a thoughtful go-to-market strategy. Get in touch today to discuss how JWC can bring your brand to life.