LucidX x JWC
LucidX is a B2B, Software-as-a-Service (SaaS) platform that helps programmatic advertisers and media buyers achieve better campaign performance, optimize spend, and compete in a highly technical field.

Client Mission
LucidX's mission is to elevate programmatic marketing with automated placement in private, curated markets with AI-driven SaaS solutions.
For a campaign to be considered successful, the programmatic advertiser must be able to target the right audiences, curate private marketplaces (PMPs), and create deal IDs that satisfy certain KPIs, such as return on ad spend (ROAS), click thru rate (CTR), etc. While seemingly rather technical work, the reality is that each step requires quite a bit of guesswork to complete.
Similar to trading stocks, those programmatic advertisers who leverage advanced technology to analyze data and make predictions are able to outperform their competitors while reducing manual overhead. This is where LucidX comes in.
LucidX is an AI-powered, predictive analytics solution that’s designed to enhance campaign performance and make life easier for programmatic traders and activation teams.

THE CHALLENGE
For high-tech products that offer a myriad of advanced capabilities, the simple act of explaining the product in its entirety becomes a challenge. When engaging with early customers, the team at LucidX felt that the decision was a “no-brainer”, so why were they having trouble finding early adopters?
The team at LucidX also needed a refreshed brand + website that would both excite potential customers at first glance and differentiate LucidX as the “by traders, for traders” solution.

THE SOLUTION
To help LucidX facilitate better conversations about their product, not only in sales discussions but internally as well, the team at JWC was able to segment the LucidX product messaging into distinct functions based on benefit.
With a benefit-first approach to messaging + design, the team at JWC tested the new brand messaging on a sales presentation, which resulted in a smoother discussion and enhanced comprehension of the LucidX product. With this positive feedback, the team at JWC confidently propagated the new brand messaging into the website, as well as sales collateral like brochures and one-pagers.
Throughout our engagement, JWC was able to deliver the following brand + marketing assets + services for the LucidX team:
Brand Refresh
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Ideal customer personas, including roles, business needs, and pain points.
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Visual identity, logos, colors, iconography, typography, animation, and guidelines.
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Brand messaging, including mission, vision, values, brand tone + voice.
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Website, high-performing + SEO-friendly
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Sales collateral, sales decks, one-pagers, brochures, and more.
RESULTS
With the support of JWC, LucidX enjoyed enhanced inbound lead generation and more lucrative sales conversations. LucidX was also able to hone in on the core message of becoming “the dream tool for programmatic advertisers” while “taking the guesswork out of programmatic advertising”. With a sleek website + brand visuals to entertain prospective buyers and enhance the future-state vision of the tool, LucidX was able to empower its sales team to win more customers.
Make every sales conversation matter with high-performing marketing + sales assets. Get in touch today to discuss how JWC can create the brand + marketing assets of your dreams.